Did you know that NBC owns the exclusive U.S. broadcasting rights to the Beijing 2008 Olympic Games?

Did you know that NBC paid almost $900 million for this privilege?

Did you know that NBC will broadcast more than 1,000 hours of the Olympics on its various stations and hopes to sell $1.1 billion in Olympic ad sales?

Did you know that from January 2003 through June 2008, NBC has dedicated less than seven hours to covering the genocide in Darfur, Sudan?

As both a leading news provider and broadcaster of the Games, NBC has a duty to balance its promotion of the Beijing Games with coverage of China's economic, diplomatic and military support of the government of Sudan. While paying lip service to the Olympic ideals of peace and brotherhood, China continues to underwrite the genocide in Darfur.

Please send a letter to the president of NBC News today, urging him to devote attention to China's role in the ongoing atrocities in Darfur. Join AJWS in asking NBC to devote 100 minutes of prime time public service announcements or similar programming—before and during the Olympics—to covering the situation in Darfur and China's relationship to Sudan.

http://action.ajws.org/campaign/didyouknow_nbc?rk=S7Bt-eSqe2i-W